It’s not uncommon for me to have conversations with people looking to get their legals done for their online course or program. What is interesting though is how often there is confusion about whether people believe they have an online course or program. The distinction between the two is important because there are different expectations and risks, depending on the methods used to provide coaching, training or education online.

Over the last twelve months, I’ve had a number of people tell me that they started their business during the pandemic or found they had to move their traditionally offline business, online. These clients, who are in professional services and also professional support services, have said they have adapted and over time discovered it to be convenient for them,

Have you called an Uber instead of a taxi? How about that accommodation you booked on Airbnb? Uber and Airbnb are examples of an online marketplace, which is a website or app connecting sellers of goods or services with buyers.

eBay, Airtasker and Camplify are other examples of very successful online marketplaces.