Whether you are new to being a webinar host or have plenty of experience, there are always new developments or approaches for how to run a successful webinar. What will make your webinar successful is dependent on what your purpose and objective is, however we’re going to unpack five key elements that can make a significant impact on the success of your webinar, regardless of whether you offer it for free or for a fee, or both!

Whether you’re about to embark on the journey of hosting your own podcast or you already have your podcast online, it’s always easier to learn from the mistakes of others. In our work with many podcasters, we have become increasingly aware of the issues that have arisen over the course of producing shows that have created headaches for them. So much so that they have come to us to put elements in place (such as a podcast release form) to save themselves from having to manage these issues again in the future.

An influencer or a brand ambassador is someone with a celebrity status. For example, an influencer might have a popular public social media profile, or be someone that has obtained a large fan-based following. Often influencers are models, actors, youtubers or reality tv stars. Because of their ability to drive sales of products through their following they have earned the title of influencer. When you think of a brand ambassador, you might picture a famous cricket player in a KFC tv ad, or a rugby player on a billboard for Gatorade.