Understanding how to run a successful workshop or event comes with experience; however, if you wish to fast track your skills and learn from the experience of others, this article was made for you. If you’ve run workshops or events before, you know that there is a lot involved before the day. You strategically plan a series of steps that include clearly communicating the value of your workshop or event, liaising with the venue, attracting sign-ups, and preparing resources and reminders to ensure they turn up on the day.

Product photography is a seriously growing area of professional photography. In the last few years there has been explosive growth in online retail/ecommerce coupled with an increasing awareness that high-quality photography is a necessity to make sure products sell online. We’ve seen a sharp rise in photographers specialising in this niche, and many digital agencies have also jumped on the opportunity to add product photography services to their offering.

An influencer or a brand ambassador is someone with a celebrity status. For example, an influencer might have a popular public social media profile, or be someone that has obtained a large fan-based following. Often influencers are models, actors, youtubers or reality tv stars. Because of their ability to drive sales of products through their following they have earned the title of influencer. When you think of a brand ambassador, you might picture a famous cricket player in a KFC tv ad, or a rugby player on a billboard for Gatorade.