If you’re reading this you may be a retailer or store owner who is already stocking product of some kind on consignment or is planning to. And if you’re reading this and you refer to yourself as an artist, potter, designer, sculptor, jeweller, or a maker of some kind, in this article we refer to you collectively as “creatives”.

Navigating small business ownership can be challenging whether you’re brand new to it or you’ve been running your business for years. One thing is certain - there is always something to learn! In business learning from our mistakes can often be costly, draining and take you further away from what you’d prefer to be spending money and time on.

An affiliate program can be a great way to connect with other like minded individuals and businesses. Both of you (i.e. you and the affiliate) can benefit from the arrangement and it doesn’t involve a huge financial investment on your part. With so much to potentially gain from this unique marketing approach, it is worth understanding how to set up an affiliate program while also understanding how to avoid possible risks.